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This site states the following, "I have a passion for making, growing and discovering products that create an impact." We noticed that the web page stated " I grew up on a beautiful island in the middle of the Irish Sea called the Isle of Man." It also stated " But now call the metropolis that is London. I am obsessed with studying the world. And trying to be useful. To it whilst I am here. I am currently developing an exciting new venture, so stay tuned for more updates on this. I was previously the founder. To new places to experience." The header had Nicholas as the highest ranking keyword. It was followed by Nick, Horsthuis, and Tech which isn't as ranked as highly as Nicholas. The next words the site uses is Technology. Investment was also included and could not be seen by search engines.